In the Community

“The best thing about owning and operating a financially successful company is the ability to give back to the community” is what time and time again, President and Vice Chairwoman Debbie Johnston will say about the success of Care Advantage, All About Care, and Nurse Advantage. Debbie has instilled in all her employees the desire to give back to others. The passion of helping others is why Care Advantage was founded and this passion has exploded throughout the Company. We are a huge community partner in all areas we serve and have given over one million dollars to charity.

Watch how giving started and what it means to us in this video shown at our 25th Anniversary Gala

Throughout the years, Care Advantage has been performing award winning acts throughout the community including…

Best of…

  • 2015, 2014, 2013, 2012 – Colonial Heights Office – Best of the Tri-Cities
  • 2011 – Chesapeake Office – Gold Winner for Best of Hampton Roads
  • 2011 – Franklin Office – Bronze Winner for Best of Hampton Roads
  • 2010 – Franklin Office – Silver Winner for Best of Hampton Roads

Arthritis Foundation – Jingle Bell Run/Walks and Arthritis Walk

  • 2014 – Highest Individual Fund Raiser and Highest Fundraising Team
  • 2013 – Highest Individual Fund Raiser and Highest Fundraising Team
  • 2012 – Highest Individual Fund Raiser and Highest Fundraising Team
  • 2011 – Highest Individual Fund Raiser and Highest Fundraising Team
  • 2007 – Highest Individual Fund Raiser
  • 2006 – Most Fundraising Team per Capita and Highest Individual Fund Raiser

Relay for Life – American Cancer Society

  • 2008 – Emporia Office – Top Rookie Team

March of Dimes

  • 2011 – Franklin Office – Winner of Outstanding Sponsor

Christmas Parades

  • 2011 – Franklin Office – Winner of Best Interpretation of the Theme
  • 2007 – Colonial Heights Office – Winner of Best Decorated Float


In addition to sponsoring and raising funds for these nonprofits, Care Advantage has given away dozens of Showcase Richmond segments on WRIC ABC channel 8 to help these nonprofits share their mission or fundraiser event. See dozens of segments on our YouTube channel:
YouTube channel

in-the-communityDebbie Johnston and Care Advantage founded an organization called Eunice’s Circle of Friends which is a monthly support group for those individuals who have experienced loss. Click here for more information and like the Eunice’s Circle of Friends Facebook page!


Throughout the years, we have donated over one million dollars to local charities, including…

Our Awards

Care Advantage, Inc. and our Founder Debbie Johnston are recipients of local, state, and regional business awards for business and public relations including:

  • Entrepreneur of Richmond, 1993
  • Rising 25, 1992, 1993
  • Small Business Person of the Year, 1994
  • Blue Chip Enterprise Initiative, 1996
  • Ernst & Young Entrepreneur of the Year for Virginia, 1996
  • Leukemia Society’s Woman of the Year, 1997
  • National Association of Women Business Owners/Bell Atlantic Community Service Award, 1997
  • Northstar Academy Polaris Award, 1998
  • Leadership Metro Richmond, Class of 1999
  • Working Woman’s Entrepreneurial Excellence Awards, 2000
  • Working Woman’s Entrepreneurial Excellence Awards, 2001
  • Philanthropist of the Year Big Brothers Big Sisters, 2005
  • Bernard Savage Community Service Award, 2009
  • Commonwealth Catholic Charities Service Award, 2010
  • Unity Christ Church of Bon Air Super Star Award, 2010
  • MS Society’s Women on the Move Award, 2011
  • Virginia Job Creator featured by Governor Bob McDonnell during “Job Creator Appreciation Month”, 2011
  • YWCA Outstanding Women’s Award, 2011
  • Finalist for National Association of Women Business Owners Entrepreneur of the Year, 2012
  • Virginia Lawyer’s Media Influential Women of Virginia, 2012
  • American Cancer Society’s Cure by Design Fundraiser, Honorary Chair, 2012
  • Finalist for the Greater Richmond Chamber’s Impact Award, 2012, 2013
  • Executive Women in Business, 2013
  • Finalists for UVA Darden School of Business Tayloe Murphy Resilience Awards, 2013
  • Ernst & Young/Style Weekly/Troutman Sanders Executive Women in Business Award, 2013
  • Richmond’s Top 25 Growing Companies for All About Care, LLC, 2013
  • CancerLINC Ronne Jacobs Leadership Award, 2014
  • March of Dimes Nightingale Award, 2014
  • Richmond BizSense Generosity Inc. RVA’s Top Corporate Donor, 2014, 2015
  • Our Health Magazine’s Senior Care Awards 1st in Home Health and Speech Therapy and 2nd in Skilled Nursing and Stroke Care, 2015
  • ALS Achievement Award, Dine to Defeat ALS, 2015
  • Humanitarian of the Year Award by Bon Secours and Unity Christ Church, 2015
  • Our Health Magazine’s Senior Living Awards 1st in Home Health and Speech Therapy and Honorable Mention in Skilled Nursing Care, 2016
  • Eva Teig Hardy Award for Corporate Service by Senior Connections, 2016
  • Home Care Public Policy Award by Virginia Association for Home Care and Hospice, 2016



Debbie Johnston Wins Award for CommContact CTA

Community & Charitable Organization Involvement

Giving back is a passion of Founder and Vice Chairwoman, Deborah Johnston. Our Companies support local community partners and charitable organizations that are aligned with our business and community goals. Examples would include organizations whose missions promote health and wellness through education, prevention, cure, cause or research. While we will not be able to fund every request, we will review requests submitted in writing to our Corporate Office at 10041 Midlothian Turnpike, North Chesterfield, VA 23235 – Attention Charitable Donation Request. To be considered for review, requests must be in support of legitimate charitable activities of 501(c)(3) or other IRS tax-exempt organizations. All requests will be responded to within 60 days.