Coastal was founded in 2010 on the belief that people should be able to receive quality care in the comfort of home. Over 15 years later, that purpose hasn’t changed—our commitment to compassionate, dependable care continues to grow throughout Maryland. Coastal joined the Care Advantage, Inc. family of brands in 2019, and we are proud to continue our long-standing tradition of supporting you at home, surrounded by your routines, comforts, and loved ones.
We exist to lift up every community we serve, to enable aging adults to live life to the fullest, and to empower our Care Team in their purpose-driven work.
Our “I CARE” values guide our behaviors every day.
Integrity means doing the right thing, even when no one is watching. It’s being honest with reporting, transparent with teammates, and speaking up when something isn’t right.
Compassion means treating people with patience and dignity. It’s taking an extra moment to listen, comfort, and advocate. It’s empathy and support, when people need it most.
Accountability means we own our actions and our outcomes. We keep our promises, learn from our mistakes, and make it right.
Respect means honoring everyone’s story, including clients, families, and each other. It shows up in our words, our tone, and our choices.
Excellence means striving to be better every day. It’s preparation, teamwork, and pride in the details, while recognizing that there’s always room to grow.
We believe exceptional care starts with exceptional training, which is why our Caregivers go beyond minimum requirements and complete a robust program that prepares them for real-world needs. With clinical guidance from our Nurses, Caregivers are supported every step of the way and concerns can be identified and addressed early. For clients with complex needs, specially trained Caregivers complete additional education—helping improve care and reduce avoidable hospital visits. And because learning never stops, our team receives ongoing training to provide confident, capable support. The result is proven success: safer care at home, a better quality of life, and an improved overall care experience.
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Olivia Jones brings more than 27 years of experience in the home healthcare industry. In her role, she oversees day-to-day operations, strategic growth, and performance management across multiple branches in Virginia, DC, Maryland, and Delaware.
Throughout her career, Olivia has been recognized for her results-driven leadership style and her ability to scale both Medicaid and private duty service lines while keeping client care and caregiver engagement at the center of her strategy.
Known by her teams as approachable, collaborative, and metrics-driven, Olivia is passionate about advancing home care as “work worth doing” and empowering caregivers to thrive while making a difference in the lives of the clients they serve.
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Chelsey Ammons brings clinical expertise and strategic vision to her role, where she is committed to advancing person-centered care, empowering teams, and driving excellence across all facets of clinical delivery.
With nearly a decade of leadership experience in home care, she has built a reputation as a strong advocate for patients and caregivers alike. She has played a key role in shaping value-based care initiatives, positioning Care Advantage, Inc. as a partner of choice for payers and health systems seeking improved outcomes and reduced costs.
A registered nurse with a passion for holistic care, Chelsey brings a unique perspective that blends clinical insight with a deep understanding of human behavior.
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Mike Bonanno is a growth-minded healthcare leader. With more than 25 years of healthcare experience, Mike has built a reputation for driving business growth, building high-performing teams, developing future leaders, and achieving results through operational excellence.
Mike began his career with CVS Pharmacy, where he gained extensive multi-unit leadership experience across the Northeast. In 2017, he transitioned to Seasons Hospice and Palliative Care as Director of Business Development, where he leveraged his leadership and operational expertise to help guide the company to industry-leading results in post-acute healthcare.
In his role, he spearheads growth initiatives across the organization. His diverse background in pharmacy, business development, and operations gives him a unique perspective to align strategy, execution, and innovation in pursuit of our mission.
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Shelley Kanther is a knowledgeable veteran in strategic marketing leadership. Known for her creativity and ability to transform brands, she believes marketing should do more than drive leads—it should inspire action, build trust, and celebrate the people behind the business.
Previously, Shelley served as VP of Marketing at Griswold Home Care, where she revitalized the company through modernization of the brand, cutting-edge Caregiver recruitment campaigns, improved franchise development communications, and elevated public relations efforts. She also served on the Board of Directors for the Jean Griswold Foundation, helping guide its transition toward supporting Caregiver education.
Shelley’s experience spans more than 25 years across marketing, PR, and communications. She leads brand strategy, communications, digital transformation, and growth initiatives to support our mission.
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Cathy Dancy is a seasoned Human Resources leader with 35 years of experience helping organizations grow, adapt, and build strong workplace cultures. She specializes in strategic planning, organizational development, employee relations, and cultural alignment, and brings more than 15 years of senior leadership experience to her work.
Since 2017, Cathy has served as Vice President of Human Resources & Facility Management at Care Advantage, Inc., where she oversees HR, payroll, compliance, and facilities. She is known for her collaborative, people-focused approach and her expertise in mergers and acquisitions, HRIS integration, employee engagement, and operational efficiency.
Cathy is especially passionate about investing in employees, helping them connect to the company’s mission, and creating opportunities for them to feel at home while doing their best work.
Along with every Caregiver is a Care Team making sure your loved one lives as well as possible. We assess, we improve, and we keep them healthier at home.
We start with a Comprehensive Care Assessment and build a personalized care plan around your needs.
Our Quality Compassionate Caregivers receive ongoing training that’s both practical and specialized.
Our Care Team monitors care, coordinates services, measures outcomes and provides continuous support.
